My husband and I were driving around town this afternoon when I noticed a vanity license plate that said "I GOT". Then I noticed the vehicle was a KIA Soul. Hence the license plate verbiage. The driver's message was "I Got Soul". How cute.
I don't think I had ever taken note of this model of automobile before. It is a small boxy thing. Not really my cup of tea. And this vehicle was black. Does that mean the driver has a black soul? When your Kia Soul needs a bath, does that mean you have a dirty Soul? When it goes to the shop are you Soul-less? When you trade it in do you sell your Soul?
As I said, this style of car is not my first choice, no matter what the name. However, after contemplating the possible implications of the name, I am thinking the marketing folks missed the mark on this one.